about us

Welcome to OETHEL Land, where we feel the music and hear the wind.

Our collections are meticulously created for those seeking timeless and sleek pieces that reflect their free and vibrant soul. 

Our motto is to accompany you as you dance through the day. Even if your tea party evolves into an after party, with your OETHEL piece you're always ready to groove.

our values

In OETHEL Land we are committed to respect and honour Mother Earth in everything we do.

As a slow fashion brand, we prioritize quality and sustainability by carefully selecting minimal environmental impact high-quality fabrics to reduce our carbon footprint and preserve the delicate balance of land and sea.

As a reflection of our commitment to mindful consumption and responsible production practices, we produce in small batches and follow a zero to minimal waste design philosophy, renewing our stock only when it is completely sold out.

So, come wander the OETHEL Land, and join us in creating a wave of positive change through fashion while protecting our oceans, the land and the creatures that call them home.